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FOUR MASTERS are all independent specialist businesses who have plied their trade under their own banners successfully for years but have faced increasing challenges in balancing valuable time and resources between attracting new customers and carrying out installs on existing customers' cars. FOUR is a distributor of high quality car audio products, all of which benefit from innovative and professional communication techniques to bring them to the attention of car owning music lovers and require professional installation. It occurred to FOUR that it was well placed to fulfil the needs of the specialist whilst the independent specialists could service the needs of FOUR and thus the FOUR MASTER programme was invented.

This is a fairly simplistic distillation of the thinking behind the programme and certain conditions and criteria had to be met to make the scheme work. But work it has and to the benefit of the customer most of all.

Why a FOUR MASTER? article
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